Copy Custard is an innovative new platform teaching high-performing copywriting from expert Paul French. Paul’s subscriber business model is totally digital and online so he had approached me with the disruptive idea of making the marketing comms look more like a club night happening in Berlin than an online learning course.

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From the success of Copy Custard Paul developed further copywriting toolkits for his subscribers. We again advertised these in ways radically different to other competitor products in the marketplace.

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